Both&
Aug 2021 - Aug 2023
Both& is a pioneering apparel brand designed by and for Trans and Nonbinary individuals, with a mission to redefine fit, comfort, and style for gender-diverse bodies. After the brand’s initial creative direction was established, I was brought in to execute and expand upon the brand’s day-to-day visual presence, crafting assets for digital and print that remained true to its bold, inclusive, and aspirational identity.
I was responsible for executing and expanding Both&'s visual presence across digital and print, ensuring consistency with the brand’s established creative direction. My work included designing social media graphics, website assets, and print collateral, as well as creating illustrations and photography that reinforced the brand’s storytelling. Additionally, I developed pitch decks that effectively communicated Both&'s mission to investors and collaborators, all while maintaining a cohesive, aspirational, and community-driven aesthetic.
This project underscored the power of thoughtful design in amplifying underrepresented voices and building brands that not only sell products but also foster belonging and visibility.
Both& Swimwear Launch
I creative directed, produced, and shot Both&’s first-ever swimsuit launch on 35mm film in Santa Monica. It was all about capturing movement, confidence, and joy—real moments that feel effortless and true. This campaign is about more than just swimsuits—it’s about feeling seen, feeling good, and taking up space.
Both& at Home
I photographed and interviewed non-binary and trans folks in LA for a Both& photojournalism project, exploring the power of wearing clothes that actually fit—both physically and emotionally. Everyone wore pieces from Both&, but this wasn’t about fashion in the usual sense. It was about the feeling of ease, confidence, and recognition that comes with wearing masc clothing designed for your proportions. Through conversation and imagery, this project captured the quiet but radical act of feeling at home in what you wear—and in yourself.
Print & Brand Collateral
From zines to billboards, I designed print collateral and internal documents that helped shape Both&’s identity and amplify its mission. Whether it was crafting pitch decks to secure partnerships, designing flyers and clothing tags that felt as intentional as the garments themselves, or creating zines that celebrated community stories, every piece was rooted in clarity, impact, and representation.